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Shell

The Eco-marathon app

Design and art direction for the companion app to Shell's Eco-Marathon

The project

The Shell Eco-marathon is an event that challenges student teams from around the world to design, build and test ultra energy efficient vehicles. In order to give spectators and competitors the ability to follow the race and support teams Shell commissioned an iOS and Android app. The brief was to create an engaging way for fans get the latest news from the race and find vital information from each team/

Brand
Role
Senior Art Director
Year
2016
Onboarding

To help explain the event a series of on-boarding screens were built into the app.

Process

All designs were completed in a tight 4 week timeframe which included wireframing, screen design, icon design, animations, and optimisation for iPhone and Android. Whilst not in the original brief, we included a 'cheer team' function allowing the app to become a more social experience, and a 'team selector' section that gives users a fun way of finding a team to support. 

The project

The app incorporates live feeds, data visualisations, stats and an in-depth track view, allowing visitors to visitor to keep get the latest news from their favourite team.

my role

I was brought as principle designer on the project, overseeing the UX and interaction design, defining the art direction roll out of the app. Front and back end development was taken care of my HP.

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